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Telephonic Research

A telephone survey, also known as CATI or computer-assisted telephonic interview, is a research method where the researcher surveys respondents over the telephone. Unlike email surveys, researchers conduct data collection by conducting phone interviews and punching the responses themselves

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  • Information Technology
  • Health Care
  • Financials
  • Consumer Discretionary
  • Communication Services
  • Industrials
  • Consumer Staples
  • Energy
  • Utilities
  • Real Estate and Materials

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Telephonic surveys are helpful in a more casual setup, in cases where respondents may have a direct relationship with the surveying organization. They are also helpful in reaching out to respondents whose email ids you don’t have. It is a quick way of collecting feedback, especially for a skilled researcher. As most people own telephones and phone numbers are captured at almost every POS, telephonic surveys are a cheap and functional alternative to email surveys.

Market intelligence software can be used to transform raw data about accounts markets into information that can be useful to sales teams. Market intelligence systems can crunch data so that it empowers superior strategic, operational and tactical decisions. Market intelligence, however, is not the same as business intelligence. Whilst business intelligence focuses on mostly internal factors such as billing rates, headcount, processes etc., market intelligence gathers data externally providing you a holistic view of the entire market and not just your organization. However, incorporating market intelligence with business intelligence processes will enable a company to have a holistic view of the ongoing corporate performance in specific market conditions. If you have high product intelligence, it means your product is constantly providing you with valuable intel on whats making your customers happy.


Telephonic Research Advantages

  • Immediate Response
  • Cost-Effective
  • Personal Touch
  • Wide Geographic Access


How do you do Telephonic survey?

The six steps involved in conducting telephone surveys are: (1) developing a sampling strategy; (2) developing a questionnaire; (3) pilot-testing the questionnaire; (4) collecting the data; (5) entering the data; and (6) analyzing the data.

What is the main purspose of Telephonic research?

integrate real-time two-way communication with customers. Technology has become such a vital part of our lives that we find it difficult to envisage life without our smartphones or having information at the touch of a button

why we need to choose CampaignBurst?

We Understand your target audience and customer, Our business teams can use their deep understanding to make your customer-centric decisions.

Our Value Added Services and Solutions


Market Intelligence is about providing a company with a view of a market using existing sources of information to understand what is happening in a market place.


everyday data that is relevant to the marketing efforts of an organization.


marketing analysis can reduce risk, identify emerging trends, and help project revenue. You can use a marketing analysis at several stages of your business.


Market intelligence helps you to become customer-centric, understand the market demands and consumer opinions, collect real-time relevant data, boost your upselling opportunities, reduce risks