Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g. Facebook).

Our PPC services

  • Choose campaign type based on your objective
  • Refine your settings and targeting
  • Provide your budget and bidding strategy
  • Input your destination URL
  • Keyword Strategy
  • Build your ad
pay per click

Free Proposals

When advertisers create an ad, they choose a set of keywords to target with that ad and place a bid on each keyword. So if you bid on the keyword “pet adoption,” you are telling Google you want your ad to appear for searches that match or are related to pet adoption (more on keyword match types here).

Google uses a set of formulas and an auction-style process to decide which ads get to appear for any one search. If your ad is entered into the auction, it will first give you a Quality Score from one to 10 based on your ad’s relevance to the keyword, your expected click-through rate, and landing page quality.

It will then multiply your Quality Score by your maximum bid (the most you’re willing to pay for a click on that ad) to determine your Ad Rank. The ads with the highest Ad Rank scores are the ones that show.

This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how the Google Ads auction works.

pay per click

PPC Benefits for Business

  • Boosts Traffic to your Website
  • Increases Sales
  • Helps You Control Advertising Costs
  • You Only Pay for Clicks
  • Increase Brand Recognition


Why PPC is Best?

Unlike traditional paid advertising, PPC gives extreme levels of control that works because businesses can boost ad spend for areas/demographics/queries that work, and reduce ad spend in areas that don't work – meaning that the importance of PPC is in its ability to squeeze every penny of budget for better return-on-ads

What is interesting about PPC?

You can place advertising in the form of text ads, videos, or image ads. With PPC you only pay when someone clicks. Every time a potential customer clicks on your ad, you pay a fee. What makes PPC effective is that 50% of traffic converts better than organic traffic.

why we need to choose CampaignBurst?

We rests on a business's ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and then measure the effectiveness of their changes.

Our Value Added Services and Solutions


our SEO Services are one-time or ongoing search engine optimization services that optimize your site's SEO to increase its organic search visibility and traffic. Freelancers, consultants, and agencies all offer SEO services.


everyday data that is relevant to the marketing efforts of an organization.


a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you're paying for targeted visits to your website.


Our Content Marketing services that include planning a content marketing strategy and creating, distributing, promoting, and tracking content to achieve specific business goals. Content types include articles, blog posts, videos, infographics, podcasts, ebooks, and more